• 75% of Americans are chronically dehydrated. (Likely applies to half the world's population.)

• Yet also today, virtually everyone in the U.S. has one or more toxic chemicals lodged in fatty tissue as a result of ingestion of tap water.
In the U.S., 53 million Americans drink water from municipal water supplies containing potentially dangerous levels of chloro- and fluoro-chemicals, lead, fecal bacteria, as well as pesticides and other impurities associated with cancer and metabolic dysfunction.

• In 37% of Americans, the thirst mechanism is so weak that it is often mistaken for hunger.

• Even MILD dehydration will slow down one's metabolism as much as 3%.

• One glass of water deters hunger pangs for 98% of the dieters observed in a University of Washington study.

• The biggest trigger of daytime fatigue is lack of water.

• Preliminary research indicates that 8-10 glasses of water a day could significantly ease back and joint pain for up to 80% of sufferers.

• A mere 2% drop in body water can trigger fuzzy short-term memory, trouble with basic math, and difficulty focusing on the computer screen or on a printed page.

• Drinking 5 glasses of water daily decreases the risk of colon cancer by 45%, breast cancer by 79%, and develop bladder cancer by 50%.